Content Marketing for Lead Conversion

Project Info

Client Large B2B SaaS Company
Skills Webinar marketing, Content Creation (Video & Website Copy)

Project Description

A B2B SaaS company realised the need to create and market video and copy content to increase engagement and improve ROIs.

A B2B SaaS company aimed to establish themselves as thought leaders in their industry and increase brand recognition among their target audience. They recognized the importance of content marketing in achieving these goals and sought a solution to develop and distribute high-quality, informative content that resonated with their audience.


Altec Resource Group partnered with the B2B SaaS company to deliver a comprehensive content marketing solution. Utilizing a team of content strategists, writers, and marketers, Altec conducted in-depth research to understand the target audience, their pain points, and industry trends. Based on these insights, the team developed a content strategy aligned with the client’s business goals. Altec produced compelling and informative content pieces, including blog articles, whitepapers, case studies, video testimonials, webinars and product demos. In order to expand the content’s reach and engagement, the team implemented a robust distribution and promotion strategy, including leveraging social media platforms, industry publications and email marketing to reach the target audience and drive traffic to the client’s website.  


–  Drove audience engagement and conversion with in-depth marketing campaigns.

– Created website copy, including blog articles, case studies and white papers.

– Created multiple demo videos to showcase the company’s product features for their clients.

– Created engaging customer testimonial videos used to execute comprehensive marketing efforts.

– Edited and shared webinar content for lead conversion.