Enhancing brand presence and customer engagement

Project Info

Client Large B2B SaaS Company
Skills Video & Content Creation, Website Updating

Project Description

A B2B SaaS company needed to increase their brand visibility and required marketing collateral to help them achieve their goals 
Challenges

A B2B SaaS company recognized the need to strengthen their marketing efforts to increase brand visibility, engage customers effectively, and drive business growth. They sought a comprehensive marketing solution that encompassed video and copy content creation, website management, CRM campaign coordination, and leveraging Google Analytics for data-driven insights.   

Solution

Altec Resource Group provided the B2B SaaS company with an integrated marketing solution to address their diverse needs. The client benefited from a team of skilled professionals who worked closely with the company to create engaging content, including demo videos, customer testimonials and website copy. The team managed developers and designers to ensure the website remained up-to-date, user-friendly, and visually appealing. Altec RG also coordinated marketing campaigns through the client’s CRM platform, segmenting the audience, creating personalized messaging, and monitoring campaign performance. Leveraging Google Analytics, the team gained valuable insights into website traffic, user behavior, and conversion rates, 

Impact

– Enhanced brand presence with compelling video and copy content that increased brand visibility and established a strong market presence.

– Improved website performance through effective management, leading to improved user experience, increased visitor engagement and higher conversion rates.

– Effective CRM campaigns which resulted in improved lead generation and improved customer retention.

– Data driven decision making utilizing Google Analytics.

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